Safe Schools, Strong Communities: Marketing Your School District with Safety as a Powerful Differentiator 

CENTEGIX Webinar | June 2023

Safe Schools, Strong Communities: Marketing Your School District with Safety as a Powerful Differentiator

Creating a culture of safety is not only essential for the well-being of your staff and students, it is a powerful marketing tool to attract families and boost student enrollment. In this exclusive webinar for superintendents, we explored the role of safety in promoting your school district to prospective families. 

Discover how to leverage your district’s safety practices as a compelling selling point to attract families, retain students, and enhance your community’s perception of your district.

In this webinar, you will:

  • Learn how to build a culture of safety within your school district and use it as a powerful marketing tool.
  • Gain insights, strategies, and success stories from educational leaders who have successfully created a culture of safety.
  • Discover practical tips on effectively communicating your district’s commitment to safety through marketing channels.
  • Explore ways to highlight your district’s safety practices in messages, visuals, and stories that resonate with families.
  • Understand how to leverage your district’s culture of safety as a compelling selling point to attract families and boost student enrollment.
  • Learn how to foster a positive and inclusive environment, promote social-emotional well-being, and engage with the community to enhance your district’s culture of safety.

Fill out the form below to view this webinar.


Jim McVety, First Step Advisors, Managing Partner

Jim McVety, First Step Advisors

Managing Partner, Webinar Moderator

Stacey Locke, Yakima School District, WA

Stacey Locke, Assistant Superintendent of Operations

Yakima School District, WA

Benjamin Wiggins, Colquitt County School District

Benjamin Wiggins, Superintendent

Colquitt County School District, GA


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